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Spokesperson workshop: Five tips for a good spokesperson

A communication crisis can erupt in a company or institution when least expected. Since these events are very difficult to foresee, the spokesperson(s) should be prepared in advance to meet the requirements of the press, because in a moment of crisis the demands of the media will not be long in coming. The spokesperson will have to manage themselves appropriately across various formats, be it TV, radio, written press, or online. In each of these contexts, they must convey the corporate message clearly and efficiently, which is particularly important in a crisis.